Life can be overwhelming. So Applebee’s created a system to help melt away stress through the soothing sounds of sizzle. This, is MEATitation.
A 24 hour hotline was created, allowing callers to choose from 4 meats for an emergency sizzle sesh.
A sanctuary of sizzle was curated to make the first ever MEATitation room.
Hour-long ASMRs were made available online for everyone to experience.
And these are just fun to look at.
